
There are many reasons why health food stores offer a superior shopping experience. Here's one of them.
Retrograde thinking make a strong link between meat and manliness. Hasn't this attitude reached its expiry date? Is there anything macho about flouncing down the meat aisle and plucking out a chicken kiev? You're hardly bringing down a wild boar.
Not so in the post-feminist scrum that is Britain.
I can barely drop my knapsack before mother points me to the kitchen. There, under a bombardment of dubious style tips and flying Kettle chips, I grind out her favourite dinner.
This is it.
I clocked Charlie's sporty silhouette en route to a guerrilla sports day on London Fields. Leap-frog relays, frisbee-discus, thumb-wrestling.... how does this kind of athlete maintain peak condition?
Why am I a vegetarian? How did I discover a carnivorous diet was not for me? The hard way, baby....
The story starts in 2006, when I embarked on a mission. My mission? To create the Ultimate Male Body (UMB).
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